Organic growth starts with getting the basics right.

I have a BEng in Chemical Engineering, which means I approach SEO the way an engineer would - systematically, with data and without guessing.

I've worked agency-side at Kinesso, in-house at The Travel Corporation managing SEO across 11 global travel brands, and I'm currently contracting at Vitality.

My work spans technical SEO and content SEO: audits, migrations, keyword research, content strategy and Python automation. I'm equally comfortable working directly with a brand or embedded within an agency team.